Online Marketing

The experts at Digital Lotus Agency will work with you to develop, implement, and analyze a digital strategy to boost your company’s or organization’s visibility and success in the digital sphere.

Digital marketing offers unparalleled opportunities to reach your ideal buyers and drive sales for your business. To create a successful digital marketing campaign, it is important to have a comprehensive plan that aligns with your business goals.

What is Online Marketing?

The promotion of your brand, product, or service online is known as digital marketing.
SEO (Search Engine Optimisation), email marketing (E-newsletters), Social Media Marketing, Pay Per Click (PPC) advertising (e.g. Google Ads), Brand Monitoring, and Reputation Management are all examples of digital marketing.
Digital marketing is an important component of any marketing strategy. It has grown rapidly in recent years as more businesses recognize the value of having a strong online presence.

So why should you start a digital marketing campaign?

Every day, people search the web for the latest special offers and low prices. To attract these customers and compete, you must have a well-marketed online presence. Your competitors will gobble up your potential customers if your online presence is weak.
The number of regular internet users is rapidly increasing. This is your target audience. They are online and waiting for your call. You can both attract new customers and nurture existing ones. It doesn’t take a genius to realize that people aren’t interested in sifting through pages and pages of Google results to find you. When you rank on the first page of Google, your website traffic will skyrocket and your chances of making a’sale’ will skyrocket.
The advantage of digital marketing over traditional marketing methods is that it is easier to measure. We can put a variety of strategies to the test and evaluate the results. In the future, we will be able to tailor a campaign to your specific needs, eliminating the waste of money and risk-taking that can occur with traditional marketing.
To summarize, you need a well-designed website that is well laid out and has clear direction, as well as SEO optimization to ensure search engines rank you well.
Digital marketing has never been more crucial!

We offer:

SEO (Search Engine Optimisation), email marketing (E-newsletters), Social Media Marketing, Pay Per Click (PPC), advertising (e.g. Google Ads & Facebook Ads), Brand Monitoring, and Reputation Management.

To create a successful digital marketing campaign, it is important to have a comprehensive plan that aligns with your business goals.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an essential part of any digital marketing strategy. SEO helps improve your website’s ranking on search engines, which in turn increases visibility and traffic to your website. This can translate into more leads and sales for your business.

SEO is a complex and multifaceted process that involves multiple elements. One of the most important elements of SEO is keywords. Keywords are words and phrases that prospects use to find online content and that brands can then use to connect with prospects who are looking for their products and services. By researching and using the right keywords, you can optimise your website’s content and improve its ranking on search engines.

Another important element of SEO is content. Content is the vehicle you use to reach and engage audiences. By creating high-quality, relevant, and shareable content, you can attract more traffic to your website and build relationships with your customers.

SEO is also important for brand awareness and credibility. By appearing at the top of search engine results pages, you can establish your brand as an authoritative and trustworthy expert in your field.

SEO infographic

Email marketing

Email marketing is an essential part of any digital marketing strategy. Email marketing is a cost-effective way to reach your target audience and keep them engaged with your brand.

Here are some reasons why email marketing is important:

    1. High ROI: Email marketing has one of the highest returns on investment (ROI) of any marketing channel. According to a study by the DMA, email marketing has an average ROI of $42 for every $1 spent1.

    1. Targeted messaging: With email marketing, you can segment your audience and send targeted messages to specific groups of people. This allows you to tailor your messaging to the needs and interests of your audience.

    1. Increased engagement: Email marketing is a great way to keep your audience engaged with your brand. By sending regular newsletters, promotions, and other updates, you can keep your audience informed and interested in your products and services.

    1. Brand awareness: Email marketing is an effective way to build brand awareness and establish your brand as an authority in your industry. By providing valuable content and insights to your audience, you can position your brand as a thought leader and trusted resource.

    1. Measurable results: With email marketing, you can track your results and measure the success of your campaigns. This allows you to make data-driven decisions and optimise your campaigns for better results.

Email Marketing Infographic

Google Ads

Google Ads is an essential part of any digital marketing strategy. Google Ads help businesses reach their target audience, increase brand awareness, and drive sales.

Here are some reasons why Google Ads is important:

    1. Targeted advertising: Google Ads allows businesses to target their ideal customers with precision. By targeting users based on demographics, interests, behaviours, and more, businesses can ensure that their ads are seen by the right people.

    1. Increased brand awareness: Google Ads can help businesses increase their brand awareness and establish themselves as thought leaders in their industry. By creating engaging ads that resonate with their target audience, businesses can build a loyal following and attract new customers.

    1. Cost-effective: Google Ads is a cost-effective way to reach a large audience. Many Google Ads offer flexible pricing options that allow businesses to set their own budgets and only pay for clicks or impressions.

    1. Measurable results: Google Ads provides businesses with measurable results that can be used to optimise their campaigns. By tracking metrics such as click-through rates, conversion rates, and cost per click, businesses can make data-driven decisions and improve their results.

    1. Quick results: Google Ads allow businesses to see results quickly. Unlike other forms of advertising, Google Ads can be launched quickly and start generating traffic and leads almost immediately.

Google Ads (€449 for a minimum of three months)

 

Digital Strategy 

 

Creation, management and optimisation of Google Ads campaigns

 

Creation, management and optimisation of Facebook / Instagram ads (if need be)

 

24/7 Support

 

Includes minimal Photoshop graphics for ads if necessary

 

End of the month meeting to discuss performance

 

(Advertising budget not included in the quote). 

 

*** Possibly with high quality pictures and video. If pictures and video are not available, we can create it for an additional once-off cost TBC.

 

*** The quote above is pending the agreement on specific objectives for the first month (e.g. expected number of conversions) to support the main goal of increasing sale of beauty products.

Google Analytics on Mobile Screen

Pay Per Click (PPC) 

Pay Per Click (PPC) advertising is an essential part of any digital marketing strategy. PPC advertising allows businesses to reach their target audience quickly and effectively, while also providing measurable results.

Here are some reasons why PPC is important:

    1. Quick results: PPC advertising allows businesses to see results quickly. Unlike other forms of advertising, PPC ads can be launched quickly and start generating traffic and leads almost immediately.

    1. Targeted advertising: PPC advertising allows businesses to target their ideal customers with precision. By targeting users based on demographics, interests, behaviours, and more, businesses can ensure that their ads are seen by the right people.

    1. Cost-effective: PPC advertising is a cost-effective way to reach a large audience. Many PPC platforms offer flexible pricing options that allow businesses to set their own budgets and only pay for clicks or impressions.

    1. Measurable results: PPC advertising provides businesses with measurable results that can be used to optimise their campaigns. By tracking metrics such as click-through rates, conversion rates, and cost per click, businesses can make data-driven decisions and improve their results.

    1. Increased brand awareness: PPC advertising can help businesses increase their brand awareness and establish themselves as thought leaders in their industry. By creating engaging ads that resonate with their target audience, businesses can build a loyal following and attract new customers.

Facebook Ads

Facebook Ads are an essential part of any digital marketing strategy. Facebook Ads help businesses reach their target audience, increase brand awareness, and drive sales.

Here are some reasons why Facebook Ads are important:

    1. Targeted advertising: Facebook Ads allow businesses to target their ideal customers with precision. By targeting users based on demographics, interests, behaviours, and more, businesses can ensure that their ads are seen by the right people.

    1. Increased brand awareness: Facebook Ads can help businesses increase their brand awareness and establish themselves as thought leaders in their industry. By creating engaging ads that resonate with their target audience, businesses can build a loyal following and attract new customers.

    1. Cost-effective: Facebook Ads are a cost-effective way to reach a large audience. Many Facebook Ads offer flexible pricing options that allow businesses to set their own budgets and only pay for clicks or impressions.

    1. Measurable results: Facebook Ads provide businesses with measurable results that can be used to optimise their campaigns. By tracking metrics such as click-through rates, conversion rates, and cost per click, businesses can make data-driven decisions and improve their results.

    1. Quick results: Facebook Ads allow businesses to see results quickly. Unlike other forms of advertising, Facebook Ads can be launched quickly and start generating traffic and leads almost immediately.

Facebook on computer screen

Social Media Marketing (SMM)

Social Media Marketing (SMM) is an essential part of any digital marketing strategy. SMM helps businesses connect with their target audience, build brand awareness, and drive sales. Here are some reasons why SMM is important:

  1. Increased brand awareness: Social media platforms provide businesses with an opportunity to reach a large audience and increase brand awareness. By creating engaging content and sharing it on social media, businesses can attract new customers and build a loyal following.
  2. Improved customer engagement: Social media platforms allow businesses to engage with their customers in real-time. By responding to customer inquiries and feedback, businesses can build trust and establish a positive reputation.
  3. Cost-effective: Social media marketing is a cost-effective way to reach a large audience. Many social media platforms offer free business accounts, and paid advertising options are often more affordable than traditional advertising methods.
  4. Targeted advertising: Social media platforms offer advanced targeting options that allow businesses to reach their ideal customers. By targeting users based on demographics, interests, behaviours, and more, businesses can ensure that their ads are seen by the right people.
  5. Measurable results: Social media marketing provides businesses with measurable results that can be used to optimise their campaigns. By tracking metrics such as engagement, reach, and conversions, businesses can make data-driven decisions and improve their results.

SMART PACK: The perfect package to start using the potential of SM!

  • 1 Social Network
  • SM Profile Audit & Optimization
  • Content creation and management of 1 social media account
  • 10 photos for internet use (Commercial Photography)
  • 1 hour Photo Shoot
  • Up to 2 Posts per Week / Live Streaming
  • Social Media Strategy
  • Branding Support 24h
  • Response Time
  • Monthly Consultation 
  • Business Photo Shoot every 3 months

PRO PACK : Perfect if you want to be effective on Social Media

  • Up to 2 Social Networks
  • SM Profile Audit & Optimization
  • Content creation and management of 2 social media accounts
  • 14 photos for internet use (Commercial Photography)
  • 1,5-hour Photo Shoot
  • Up to 3 posts per week / Live Streaming
  • Cover & Profile Photo Design
  • Social Media Strategy
  • Branding Support
  • 24h Response Time
  • Monthly Consultation
  • Photo Shoot every month

VIP PACK: Perfect if you want to use 100% of the potential of SM

  • Up to 4 Social Networks
  • SM Profile Audit & Optimization
  • Content creation and management of 4 social media accounts
  • 20 photos for internet use (Commercial Photography)
  • 2-hour Photo Shoot
  • Up to 4 posts per week / Live Streaming
  • Cover & Profile Photo Design
  • Social Media Strategy
  • Branding Support
  • 24h Response Time
  • Monthly Consultation
  • Business Photo Shoot every month