Whether you like it or not, how you promote your event on social media by photographing and filming events before, after, and during the event will impact its success. These are just a few figures to consider:

Before and during the event, 77% of event marketers use social media as a promotional tool, while 61% use social media as a promotional tool after the event.

54% of marketers use social media to relive event highlights after the event, while 51% of event professionals say the most difficult aspect of using social media is figuring out how to use it effectively.

Using social media to promote your event allows you to reach out to attendees on a more personal level.

You can effectively monitor the progress of your event and respond to attendees’ concerns with the right social media tools. They can also help you connect more effectively and leave a positive impression at events.